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Ed Fry

Administrator

General Manager at Inbound.org

London, United Kingdom

Professional Bio

Interested in new challenges and leverage. Spent the last few years working out marketing online with my own projects, at Distilled and as employee #1 at Inbound.org. SEO, content strategy, community management and platform thinking.

Also studying at the University of Bristol, and researching how online platforms co-create value.

Where I Write

Inbound.org

Distilled

Moz

Slideshare

Badges

  • 100K Monthly Visitors
  • Attended Distilled SearchLove Conference
  • Connect Analytics
  • Using HubSpot
  • INBOUND 2015
  • Smarter Marketer
View All

Recent Activity

  1. Ed Fry added an article Design Mock-Ups Need Dynamic Content: Tools and Plugins
  2. Ed Fry added a comment on Be Honest. How many of these 10 Marketing Technology companies do you actually know what they do? [ Quiz! ]
    @sarahdbenoit But that's the point... if these brands are familiar, but you don't know what they are - that's their problem :)
  3. Ed Fry added a comment on What is the role of pronouns in creating engaging content?
    @rachel_really The challenge, in my opinion, lies not in using too many pronouns, but in creating the contextual copy around the "you" instances which appeals to more than just a solitary soul. The ad…
  4. Ed Fry added a comment on What is the role of pronouns in creating engaging content?
    @swaycopy I LOL'd at your Golden Ratio idea... I think that's it. Highlight pronouns (do you use iA Writer? They've got this sort of thing built in) and use that as a sense check when editing.
  5. Ed Fry added a comment on Be Honest. How many of these 10 Marketing Technology companies do you actually know what they do? [ Quiz! ]
    @hirendream Thanks Hiren!
  6. Ed Fry added a comment on Be Honest. How many of these 10 Marketing Technology companies do you actually know what they do? [ Quiz! ]
    @mqsley Thanks for taking part!
  7. Ed Fry added a comment on How to implement progressive profiling for an external website?
    Hi Saranah - thanks for posting. By progressive profiling, do you mean the ability to autofill/adjust forms and other content according to what you already know about each contact? If you've got HubSp…
  8. Ed Fry added a comment on What is the role of pronouns in creating engaging content?
    I definitely agree in the power of "you" and "your" in writing great copy. You can tell when a company doesn't talk their customers or have any empathy - @swaycopy's tip - when they talk all about the…
  9. Ed Fry added a discussion Be Honest. How many of these 10 Marketing Technology companies do you actually know what they do? [ Quiz! ]
  10. Ed Fry added a comment on What is the main challenge we (as marketers) will have in 2016?
    @teren_teh Syncing your contacts and their records is essential to personalised marketing that makes sense. For us at inbound.org, we use HubSpot on the backend. We sync records in our own production …