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John Doherty

Founder at Credo

United States

Professional Bio

Entrepreneur at @getcredo (getcredo.com), writer, bicycle rider, skier, outdoor enthusiast, traveler, builder of cool things, marketer, life liver, life giver, insatiably curious.

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Recent Activity

  1. John Doherty added a comment on Is entrepreneurship as we know it just another bubble?
    @beymour I completely agree, and I think it'll happen more as companies keep losing great employees. There are also different stages of a business, where at the beginning you need do-anything generali…
  2. John Doherty added a comment on The Marketing Email You Are Not Sending But Should Be - Credo
    Thanks for submitting this, Krystian. It blows my mind just how much low hanging fruit exists in email for so many companies. They're all so focused on the transactional emails that aren't tailored to…
  3. John Doherty added a comment on Is entrepreneurship as we know it just another bubble?
    Thanks @Ed for notifying me about this question. I'm a first time founder (GetCredo.com) and also worked for small companies and large companies, so I have a fair bit of varied experience. I also prid…
  4. John Doherty added a comment on We Run Marketing Agencies. Ask Us Anything. #DigitalAgencyDay
    @emr760 this is a fantastic question and I hope more people answer it. I'll answer it two ways - first as a consultant and then as a business owner. Consultant - I got my first clients through my blog…
  5. John Doherty added a comment on We Run Marketing Agencies. Ask Us Anything. #DigitalAgencyDay
    @conradoconnell great question here. Glad to see you up here asking questions too! I've put a lot of thought into this because I used to run marketing teams at HotPads and Trulia Rentals, and also hav…
  6. John Doherty added a comment on We Run Marketing Agencies. Ask Us Anything. #DigitalAgencyDay
    @portentint I think your second point here is really interesting. A change in leadership is the #1 reason that I've seen agencies be fired (or had contracts terminated myself). A change in leadership,…
  7. John Doherty added a comment on We Run Marketing Agencies. Ask Us Anything. #DigitalAgencyDay
    @adamryp I would say yes, yes, and great question. I wrote that advice to companies here actually - http://www.getcredo.com/how-to-vet-a-potential-consultant/.  As a consultant prior (and currently), …
  8. John Doherty added a comment on We Run Marketing Agencies. Ask Us Anything. #DigitalAgencyDay
    @adamryp a great question. In my experience: Larger clients - budget is not a concern. They want to know that you're going to partner with them and be able to move the needle over the long term. They …
  9. John Doherty added a comment on We Run Marketing Agencies. Ask Us Anything. #DigitalAgencyDay
    @gabgoldenberg this is a fantastic question, Gabe! I have no desire to grow my consulting past a one person operation, but I do desire to grow my software company beyond it. The one metric I focus on …
  10. John Doherty added a comment on We Run Marketing Agencies. Ask Us Anything. #DigitalAgencyDay
    @agbonzy this is a great question. I am also going to buy that book Pitch Anything @jacobhagberg. To your question, Agbons. It sounds like this is an issue with how you are pitching and what you are g…