Shanelle Mullin

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Content & Growth at Shopify

Moncton, NB, Canada

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Currently working on content and growth for Shopify. I'm a jill-of-all-trades marketer with a 10-year background in growth and content marketing.

When I was 15, I decided to do what most teens do. You know, jump head first into affiliate marketing. I helped a 3-person startup grow to a million dollar revenue-generating company before my 18th birthday.

Over the last decade, I've worked in a variety of freelance and in-house roles. I tried a bit of everything before deciding to focus on optimization and content.

In my spare time, I play too many video games, read too many books and watch an embarrassing amount of reality TV. I spend most of my time talking about optimization and content. Also, kittens and ice cream.

Recent Activity

  1. Shanelle Mullin added a comment on Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.
    I always love reading Oli's articles. What an ambitious experiment! While I agree that content marketing (blogging, specifically) leads to indirect conversions and SEO wins, I disagree with the idea t…
  2. Shanelle Mullin added a comment on ConversionXL vs Simplilearn
    I've never used Simplilearn, but I used to work at CXL and went through quite a few of the courses. If you're looking to learn about optimization, I haven't found anything that trumps CXL Institute ye…
  3. Shanelle Mullin added a comment on The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More
    @paulaspeak 100%. Almost everything in the article is something I personally learned from working with Peep. Thanks for reading!
  4. Shanelle Mullin added a comment on The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More
    I normally gather expert insights for articles, but I can't believe how much detail Krista, Peep, Alex, Ton and Julia were willing to share with me for this one. Really proud of how it turned out.
  5. Shanelle Mullin added a comment on Show Inbound: The Cold Email Masterclass
    Genuinely useful resource. I like that the templates go beyond PAS and AIDA. Both can be very effective, but it's nice to see some other copywriting and persuasion formulas being highlighted.
  6. Shanelle Mullin added an article Why Use Landing Pages? A 45-Point Guide to Capturing Conversions
  7. Shanelle Mullin added an article Should Your Opt-In Offer Be Video, PDF or Web Content? [Original Research]
  8. Shanelle Mullin added a comment on How HubSpot Ranked a Competitive Product Page in 3 Months (for a Product That Didn’t Exist Yet)
    Alex is fantastic at what he does. Can't wait to read this.
  9. Shanelle Mullin added a comment on What is the best Valentine's marketing campaign you've seen? What made it better than other campaigns?
    I can't say I've run anything specific for this holiday before. Interested to see the responses, though.
  10. Shanelle Mullin added a comment on What could you give a 30 minute presentation on with ZERO preparation?
    Content marketing, CRO, any reality TV series and Nintendo.

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