Paula Allen

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Sr. Technical Writer at Bruce Clay, Inc.

California, United States

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I started with Bruce Clay, Inc. as a senior technical writer in 2008. From my years working for this stellar digital marketing agency, I've learned a ton about SEO and digital marketing from some of the best in the biz.

Before landing at BCI, I worked at Rapattoni Corporation, a software application provider for the real estate industry, from 1995 to 2008. Positions held: documentation manager and marketing communications manager.

Where I Write

Bruce Clay, Inc. Blog: http://www.bruceclay.com/blog/

Favorite Blogs

TheSEMPost by Jennifer Slegg http://www.thesempost.com/

QuickSprout by Neil Patel (though the pop-ups are annoying) https://www.quicksprout.com/blog/




Recent Activity

  1. Paula Allen added a comment on Let's Develop Criteria for an Ideal Marketing Statistics Post
    Look at this news! AP (Associated Press) sees the need to address the issue of "data journalism" so strongly that they added a chapter about citing data to their most recent AP Stylebook! Also, they…
  2. Paula Allen added a comment on The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More
    Whoa, this is a great resource. Thanks for putting it together, @shanelle_mullin! I've gleaned a lot of helpful information just from CXL alone, so having @peeplaja included here is a real win.
  3. Paula Allen added a comment on Why You Need 2x Content Not 10x Content
    I like the myth-busting concept of this post. It made me realize I had bought into the 10X standard (which was popularized by Rand Fishkin, I believe) without really questioning how applicable it was …
  4. Paula Allen added a comment on Let's Develop Criteria for an Ideal Marketing Statistics Post
    @HazelMaePan Hear, hear! Thanks for explaining your standards and how you arrived at them. The downside of having rigorous standards is that you may not be able to find statistics to cite. Also, it …
  5. Paula Allen added a comment on 12 Awesome Online Marketing Courses That Will Pay Off
    Very useful information here on various marketing courses, and I really appreciate that @LaurenHolliday_ explained the methodology at the beginning! It shows that a) they aren't paid leads, and b) the…
  6. Paula Allen added a comment on How Sarah Jones Grew SEO Traffic from 8k-30k in 4 Months by Binge Watching Rand Fishkin Videos
    @JosephSouzagoa Those are excellent criteria, Joseph.
  7. Paula Allen added a comment on What could you give a 30 minute presentation on with ZERO preparation?
    Evolution of SEO; advanced search techniques; writing a paragraph; writing an essay; teaching English; reading to your children; American history; laundry. :)
  8. Paula Allen added a comment on How Sarah Jones Grew SEO Traffic from 8k-30k in 4 Months by Binge Watching Rand Fishkin Videos
    I'm shaking my head trying to understand how anyone charging $8,000 and calling themselves an "SEO agency" would do the things they did. I mean, they actually did work ... not just slacked off ... but…
  9. Paula Allen added a comment on Reveal the 5 Best WordPress Social Sharing Plugins
    If you're in the market for a WordPress plugin to add social-sharing buttons, this post has some good info. I like that it outlines how much each plugin impacts page-load speed — that's a big issue fo…
  10. Paula Allen added a comment on 5 Social Media Monitoring mistakes you should avoid like fire
    While this article focuses heavily on Awario's own product features for illustration, it does give good points on how to monitor your brand in social media.

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