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Ophelie Lechat

Head of Content and Community at SitePoint

Melbourne, Victoria, Australia

Professional Bio

Content strategy, creation, commissioning, partnerships and distribution at SitePoint. I also work on SEO, business development, product, and whatever else needs to happen. 

Where I Write

SitePoint, where I lead the Content, Community and Marketing team. 

My blog

OphelieKnits, where I indulge in hobby-related bragging :)


Badges

  • Buffer User
  • Using HubSpot
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Recent Activity

  1. Ophelie Lechat added a comment on Turn One Research into Dozens of Awesome Articles!
    This was really, really good. One more I'd add to the list: guest posting. Keeping Ann's definition of "original content" (which I love, btw!), you can leverage that research for a whole bunch of fres…
  2. Ophelie Lechat added a comment on 6 Horseshit Things The Site That Tried To Bribe Me Does
    Ah geez, I hate this kind of shit. Good on this guy  for calling them out on it.  We've had authors sell links via their articles on our site, and it results in an automatic removal from our…
  3. Ophelie Lechat added a comment on Which Famous Digital Marketer Are You? (Quiz)
    Haha, just as I'd hoped, I got Avinash Kaushik, my hero. My coworkers took a photo of me with him at a conference last year, this might be my cue to frame it and put it on my desk!
  4. Ophelie Lechat added a comment on How Zapier Went From Zero to 600,000+ Users in Just Three Years
    That was so good. I had a Skype call with Wade when Zapier was just gaining momentum and I was coming to grips with a demanding new role, and their whole team was really focused in making sure I could…
  5. Ophelie Lechat added a comment on Why aren't you posting salary ranges in your job posts?!
    @sbizideasblog Yeah, this covers most cases in the organisations where I've worked. We always post it for contract positions, more rarely for salaried. We're small, so we don't have layers of HR sifti…
  6. Ophelie Lechat added a comment on Google is dropping its Google+ requirement across all products, starting with YouTube
    The line between G+ and Google/gmail has long been blurred. I don't anticipate this will change all that much in the user experience (except maybe for YouTube).
  7. Ophelie Lechat added a comment on Ask Inbound: What are you working on this week?
    Working on a massive re-branding of our flagship paid product (from Learnable to SitePoint Premium, bringing it into our main brand) and doing everything we can to improve conversions. We have a huge …
  8. Ophelie Lechat added a comment on Ask Inbound: Where do you go for leadership resources?
    @NChimonas Thanks for the link! The podcast in particular looks great. 
  9. Ophelie Lechat added a comment on Ask Inbound: Where do you go for leadership resources?
    @MaryGreenIM I might just need to do that :) 
  10. Ophelie Lechat added a comment on How to Stop Spam Bots from Ruining Your Analytics Referral Data
    Super useful post. I noticed a bunch of spam traffic on a brand-new website. I expect it on larger sites, but it's incredibly annoying when 50% of pageviews on a new project are dodgy bots.