Nir Eyal

Author at Hooked: How to Build Habit-Forming Products

SF Bay, CA, United States

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The M.I.T. Technology Review dubbed Nir Eyal, “The Prophet of Habit-Forming Technology.” Nir writes, consults, and teaches about the intersection of psychology, technology, and business. 

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

In addition to blogging at NirAndFar.com, Nir is a contributing writer for TechCrunch, Inc. and Psychology Today. 

Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Kahoot, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea, Pana, and Symphony Commerce.

Recent Activity

  1. Nir Eyal added a comment on Any good read you would recommend?
    I'm partial to "Hooked: How to Build Habit-Forming Products" (but I'm a bit bias)
  2. Nir Eyal added a comment on What is the best marketing or business book you read in 2015?
    @marygreenim Thanks very much! Here's the link to get a companion workbook BTW: nirandfar.com/subscribe (and the book is here on Amazon: nirandfar.com/gethooked )
  3. Nir Eyal added a comment on I'm Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," Ask Me Anything!
    @CiprianGavriliu Thanks Ciprian. Given that you wrote "addictive" and not "habit-forming," I think the best place to start is reading my book. Happy to discuss further after you've had a chance. …
  4. Nir Eyal added a comment on I'm Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," Ask Me Anything!
    @waynesilby The best metric to track is the % of users who do the behavior as often as you'd like them to. For example, opening your app, logging into your web site, etc. Here's a good article on some…
  5. Nir Eyal added a comment on I'm Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," Ask Me Anything!
    @StrathspeyKen Thanks Ken! It's not just about choice but also choice architecture. I think the solution to the obesity epidemic isn't exercise, it's food. Unless you're Michael Phelps, you can't exer…
  6. Nir Eyal added a comment on I'm Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," Ask Me Anything!
    Thanks everyone for your questions! It's been fun. Signing off!
  7. Nir Eyal added a comment on I'm Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," Ask Me Anything!
    @chasejarvis Hi Chase! I think the usual suspects are still doing a great job of keeping users Hooked. Facebook, Instagram, Slack, Line, WhatsApps, Twitter (if you're a content creator), and many of t…
  8. Nir Eyal added a comment on I'm Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," Ask Me Anything!
    @StrathspeyKen I've been pretty bearish on this space. Please see my essays "Why Behavior Change Apps Fail to Change Behavior" and "Your Fitness App is Making You Fat, Here’s Why"
  9. Nir Eyal added a comment on I'm Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," Ask Me Anything!
    @waynesilby Email is perhaps the mother of habit-forming technology. Email is very good at hooking us but the problem of course is that people become very tied to their current way of doing things. I…
  10. Nir Eyal added a comment on I'm Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," Ask Me Anything!
    @kristineberth Thanks for the kind words. I'd recommend taking this free course I helped create: ProductPsychology.com and here are some of my favorite reads.

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