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Mike Arnesen

Founder & CEO at UpBuild

Portland, OR

Professional Bio

Mike is the founder and CEO of UpBuild, a technical marketing agency (think SEO, analytics, and CRO) based in Portland, Oregon. 

Where I Write

upbuild.io/blog
moz.com/blog

Favorite Blogs

moz.com/blog

upbuild.io/blog

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Recent Activity

  1. Mike Arnesen added an article 7 Steps to Pushing JSON Structured Data Using Google Tag Manager
  2. Mike Arnesen added a comment on 7 Steps to Pushing JSON Structured Data Using Google Tag Manager
    Hey Inbound.org!  I typically refrain from posting my own content here, but I'm really excited to share this with people! I'm testing out using a tag management platform (I'm using GTM) to roll o…
  3. Mike Arnesen added a comment on End of Month Reporting Best Practices?
    I like to focus on the important "stories" each month. For most of my clients, there's invariably a bit of seasonality, so I avoid focusing too much on month-to-month comparissons. Instead, I focus on…
  4. Mike Arnesen added a comment on Semantic Analytics: How to Track Performance and ROI of Structured Data
    Thanks for sharing this, Umar! Really looking forward to seeing how people run with this idea and make it their own.  Let me know if you have any questions about implementation and such. 
  5. Mike Arnesen added a comment on SERP Preview Tool by Portent
    Great tool! Way sexier than the one I made a few years ago. 
  6. Mike Arnesen added a comment on Unsample Google Analytics Reports Easy Quick Tutorial
    Meh.
  7. Mike Arnesen added a comment on How to Use the Google Tag Manager to Improve Your SEO
    "Improve your SEO". Lol wut?
  8. Mike Arnesen added a comment on What do I need to do to get a job in SEO?
    But seriously, how has no one mentioned networking? Networking in real life with business owners, peers, and pretty much at any tech event is how I've landed every job I've ever had in Internet market…
  9. Mike Arnesen added a comment on What do I need to do to get a job in SEO?
    Moxie.
  10. Mike Arnesen added a comment on Entity Search is Getting Real | SwellPath
    Wow. GOOD catch! Looks like it'll take it from a verified Google+ page, unless you don't have one. Yelp doesn't have one, so Google's just grabbing whatever crap it can. Microsoft doesn't have a Googl…