Marc Hummel

Content Marketing Associate at Monetate

Philadelphia, PA, United States

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Marc Hummel is Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts, and eating ice cream. Usually not all at once.

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Recent Activity

  1. Marc Hummel added an article How DIRECTV gets double-digit conversion rate lifts with personalized content
  2. Marc Hummel added a comment on How did you find/get your job in marketing?
    Here's how I got my job as a content marketing associate/writer: 1. Graduated with degree in English 2. Two internships 3. First job certainly wasn't a dream job—but they were hiring. Interview proces…
  3. Marc Hummel added an article Stop crying about showrooming: Part 1
  4. Marc Hummel added a comment on Introductions are in order! (new members start here)
    1. Marc Hummel 2. Content marketing for Monetate 3. Writing / researching / design (the feedback/vision part, not so much the actual doing it part)
  5. Marc Hummel added a comment on Ask Inbound: What is your biggest struggle as a digital marketer? (outside of getting clients)
    Our biggest struggle right now is trying to get the org @ large to focus on quality vs. quantity, and making the most out of what we already have. Chasing the shiny and new is impossible to resist for…
  6. Marc Hummel added a discussion The Business Case for Personalization Infographic


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