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Yelp Cracks Down On Fake Online Reviews blogs.sap.com

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While brand managers and brand marketers don’t necessarily need to dress like Abraham Lincoln - although the stovepipe hat may come back in fashion at some point - they would be wise to adhere to one of his most famous sayings: “Honesty is the best policy.” (NOTE: I realize this saying has been attributed to Benjamin Franklin but I grew up believing it was Honest Abe so please don’t spoil it for me. Continue Reading

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