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Why Customer Experience Is The Only Thing That Matters fastcompany.com

in UX 252 views

I was at a conference talking to some attendees when one of them, a guy who works for the Abu Dhabi ministry of finance, asked what I do for a living. When I replied that I conduct research into customer experience he replied, "Companies already know all about customer experience! Isn't it just common sense?" That's a fair question because it should be common sense. Continue Reading

3 minute read

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