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What Are Buyer Personas &Why; Are They Important To Your Business? vysibility.com

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In my last few posts, I have talked about targeting your content creation and promotion efforts to buyer personas. Doing so helps you better engage with your target audience, increase your chances of turning them from prospects to customers, and helps to increase your customer lifetime value. In today’s post, I’d like to address the two questions I hear most from marketers as well as clients, what are buyer personas and why are they important to my business? Let’s start with… Continue Reading

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