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Three Fundamentals of Concepting a Video | Wistia wistia.com

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When we decide to make a video here at Wistia, the first thing that we do is nail down the concept. What's a concept? A concept is the clear description of how and why we will make a video in a particular way. We’ve pretty much figured out this process for ourselves, but to help us illustrate this point, we helped our friends at a startup called Price Intelligently figure out how to concept their first video. Continue Reading

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