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The Perfect Marketing Strategy for Soap, Soda, and Startups forbes.com

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Back in the 1930s, a prosperous detergent company based in Cincinnati had a problem. There was no established, effective way to reach the housewives the company depended on for revenue during the Depression-era decline of the United States economy. The company decided to innovate by telling these women stories through a newly-commercialized technology called radio. Continue Reading

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