16 3

The Most (and Least) Effective Keywords in Email Subject Lines marketingprofs.com

in Email 531 views

Emails with the word "alert" in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra. The keywords "free delivery" (+50.7% higher open rate, +135.4% click rate) and "bulletin" (+15.8%, +12.7%) also performed very well in the email campaigns analyzed. Continue Reading

2 minute read

Get more things like this direct to your inbox.

Signup to comment