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The Difference In Fan and Customer Acquisition socialmediaexplorer.com

in Branding 195 views

The CMO of a large retail brand stood on stage recently, proudly showing off a fan acquisition campaign that had successfully driven tens of thousands more “Likes” on Facebook. A hand went up in the audience. “Those ‘Likes’ are impressive, but how many of your products did you sell as a result?” The CMO shrugged and said, “Well, that really wasn’t the point of the campaign. Continue Reading

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