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The Cheapest Generation: Why Millennials Aren't Buying theatlantic.com

in E-Commerce 219 views

In 2009, Ford brought its new supermini, the Fiesta, over from Europe in a brave attempt to attract the attention of young Americans. It passed out 100 of the cars to influential bloggers for a free six-month test-drive, with just one condition: document your experience online, whether you love the Fiesta or hate it. Continue Reading

8 minute read

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