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Social Volume: How Much Is Too Much? socialmediatoday.com

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We really have no one to blame but ourselves. Social Media professionals are tasked with the challenge of increasing demand for their services and for online community management while systematically asked for evidence or proof of the efficacy of social media engagement. That dreaded Return On Investment (ROI) conversation where professionals are asked to quantify in real tangible terms (typically sales conversion statistics) the value of qualitative digital outreach and customer service. Continue Reading

4 minute read

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