2 3

PRSA’s redefinition of Public Relations provokes reactions communicatemagazine.co.uk

in PR 209 views

The PRSA’s new definition of public relations, which was unveiled last week, has attracted a multitude of reactions. The winning description was the result of a four-month campaign, which involved whittling down submissions from PR professionals, followed by an engaged online discussion.  The definition reads: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Continue Reading

1 minute read

Get more things like this direct to your inbox.

//pbs.twimg.com/profile_images/1772828054/paul-gailey-240col2_200x200.jpg
Signup to comment