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Plus 5 Tips for Setting Negatives | WordStream wordstream.com

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Imagine you’re managing a campaign for a product that sends videos over optical fiber. Would you think to set “Justin Bieber” as a negative keyword? I know I wouldn’t. As it turns out, this is one of the best moves my client, Rolands, has made. Rolands oversees paid search for AD Net, a Taiwanese manufacturer of Formosa cables. Continue Reading

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