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Persuasion Architecture and Persona Based Marketing seomistry.com

in Conversion Rate Optimization 408 views

Persuasion architecture refers to a website that has been designed and developed in such as way as to convince visitors to take the action you desire. One way of achieving this can be through persona based marketing or by creating a persona based web experience. What this involves is really understanding the traffic that you receive and segmenting it into persona groups. Continue Reading

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