5 3

People Don't Hate Ads -- People Hate Bad Ads mediapost.com

in PPC 328 views

“People don’t hate ads. People hate bad, interruptive ads.” That was the response of noted venture capitalist Fred Wilson when I asked him why Twitter and Tumblr have eschewed the online ad industry’s standard display ads in favor of their own, native ad formats. The exchange took place during an onstage interview I had with Fred on the past, present and future of digital advertising at AdTech here in New York. Continue Reading

2 minute read

Get more things like this direct to your inbox.

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!