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Online Copywriting that Converts - 5 Lessons from 250 A/B Tests contentverve.com

in Conversion Rate Optimization 492 views

Over the last 4 years I’ve conducted more than 250 A/B tests focusing on copywriting, and how copy impacts conversions. I’ve experimented with everything from headlines and body copy, over to form/button copy and everything in between. Here are the 5 main lessons I’ve learned from this extensive research. Continue Reading

9 minute read

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