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Newsjacking: 6 Tips to Help Your Branded Content Use the News contentmarketinginstitute.com

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Content marketers fight the daily battle of staying timely and ultra-relevant. Newsjacking is the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. The term recently found notoriety from David Meerman Scott’s book of the same name. Continue Reading

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