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News Flash: PPC is Inbound Marketing wordstream.com

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What is Inbound Marketing? The Story of How PPC Became "In" The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing themselves from their history as an SEO company and positioning themselves as a provider of more general marketing tools, with a focus on “inbound marketing,” the phrase that local Boston company HubSpot and others made (relatively) famous. Continue Reading

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