1 3

Murdoch's Times unblocks search engines to seek new subscribers paidcontent.org

in SEO 230 views

In May 2010, News Corp.’s The Times newspaper said it would block search engines from indexing its stories, believing it must remove all possibility of free access as it introduced digital payments. Two years later, that philosophy is being up-ended. In the next few weeks, paidContent understands The Times’ website will begin showing articles’ first two sentences to search engines, in a marketing exercise designed to attract new subscribers. Continue Reading

2 minute read

Get more things like this direct to your inbox.

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!