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Meet the Obama campaign's $250 million fundraising platform kylerush.net

in Conversion Rate Optimization 315 views

The numbers 6 month life span $250 million dollars, 4,276,463 donations 81,548,259 pageviews, 17,807,917 unique visitors 60% faster time to paint than previous platform 240 a/b tests, 49% increase in donation conversion rate 1,101 frontend deploys 4,000 lines of JavaScript 23% of traffic is mobile (including tablet) The web stack Static HTML pages generated by Jekyll Served by Akamai CDN, origin hosted on Amazon S3 Version control with GitHub Conversion optimization with Optimizely LESS for C… Continue Reading

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