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Marketing to the Millennials: Consumer Habits of Youth | Under30CEO under30ceo.com

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The Millennials; also known as Generation Y, or put simply, today’s young people. Not long ago, they were the most coveted demographic for marketers. And for good reason: loaded with disposable income, eager to buy the hottest trends, and impressionable enough to become lifelong loyal customers, young people were a perfect target for smart marketers. Continue Reading

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