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Marketers Flunk the Big Data Test - Patrick Spenner and Anna Bird - Ha blogs.hbr.org

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by Patrick Spenner and Anna Bird  |   8:00 AM August 16, 2012 The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. No wonder a strong appetite for data is one of the most sought-after qualities in new marketers. Continue Reading

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