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Jump Start Display Advertising Campaigns with Look-a-Likes Analysis searchengineland.com

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Advertisers will tell you that they don’t like to waste money. This is especially true heading into the holiday season. However, that is exactly what many advertisers do by not taking advantage of Look-a-like technology, which has made great advances in recent years. Look-a-likes can reduce waste, save time, and improve performance by defining highly effective targeting parameters before the first impression is even served. Continue Reading

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