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Improve your drip campaigns with Mixpanel and FullContact blog.embed.ly

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By using FullContact to push user profile data into Mixpanel we’re able to make targeting and tracking more powerful. We can target drip marketing campaigns more precisely based on where our users work, as well as their social profiles, location or age. For those that are unfamiliar, Mixpanel helps you track your users and customers as they use your application, hopefully providing insight into how to increase conversion rates (“revenue analytics”). Continue Reading

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