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How an Ad Agency Used a 'LinkedIn Bomb' to Land a New Client mashable.com

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As everyone who watches Mad Men knows, the ad business is tough. Winning over new clients is particularly challenging. But a Lexington, Ky., ad agency used a tool that didn't exist in Don Draper's day — LinkedIn — to grab the attention of a potential client in a way that would have made Draper smile, or at least smirk. Continue Reading

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