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From Traditional Marketing Leadership to Digital Marketing Leadership hugoguzman.com

in Branding 306 views

Something that has always amazed me over the past half-decade or so is the obvious disparity between the makeup of marketing thought leadership on social networks and blogs versus the makeup of marketing executive leadership at enterprise brands. If I had to guess, I’ve probably interacted closely with hundreds of enterprise brands, and more often than not, the digital marketing leadership teams within those organizations – from the manager level all the way up to the CMO level &#x… Continue Reading

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