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Five Things Marketers Need To Know About Managing And Using Big Data blogs.sap.com

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Most marketers are coming to terms with the notion that big data is more than a technology challenge, but an advantage for more effective marketing. As long as marketing and advertising strategies have been deployed, professionals have always understood that by obtaining a better understanding of customer profiles and motivations, and evaluating the executed efforts, the more likely they will be able to strengthen a campaign. Continue Reading

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