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End of the Expert: Why No One in Marketing Knows What They're Doing forbes.com

in Industry News 419 views

Richard Branson's Virgin is one company that's succeeding in the new era of marketing.  (Photo credit: Wikipedia) It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish. Continue Reading

3 minute read

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