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"Email Beats Search" Conversions for Ecommerce [Study] searchenginewatch.com

in E-Commerce 161 views

Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3 percent, while search came in under 2 percent and social under 1 percent. Continue Reading

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