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Dollar Shave Club: The Unboxing Experience is F***ING GREAT jonathoncolman.org

in Branding 1074 views

Introducing Dollar Shave ClubI recently joined the Dollar Shave Club. You may remember their awesome content marketing video that went viral back in March. I loved it — after all, I’m just as susceptible to good branding and content marketing as anyone else. So I joined because it’s inexpensive and because you can quit any time without penalty (low switching costs)… but mostly because this video was just so damn good. Continue Reading

5 minute read

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