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Did eBay Just Prove That Paid Search Ads Don't Work? blogs.hbr.org

in PPC 2521 views

Before you read the rest of this post, go to Google and try searching for "Amazon." You'll probably notice that the top two listings are both for Amazon's website, with the first appearing on a light beige background. If you click on the first — a paid search ad — Amazon will pay Google for attracting your business. Continue Reading

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