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Conversion Optimization 101: Planning Social Media Landing Pages - bryaneisenberg.com

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In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally different than search traffic, therefore social media landing pages must be thought of differently than search landing pages. Continue Reading

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