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Baidu Pay Per Click: 7 Tips for a Successful Campaign searchenginejournal.com

in PPC 428 views

Baidu is the most popular search engine in China, with over 400 million users. When Western marketers think of entering the Chinese market, Baidu is often the first marketing channel they consider, especially for paid search marketing. I’ve had the opportunity of working with many Western companies that are experienced with Google AdWords, but new to Baidu. Continue Reading

4 minute read

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