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A more efficient way to do A/B tests (explained with memes) growthgiant.com

in Conversion Rate Optimization 217 views

By GrowthGiant on June 25th, 2012 The Multi-Armed Bandit theory is a concept that originates from a problem solving theory developed by Robbins in the 1950s. He explained his theory with gamblers who were presented with a row of slot machines. It’s a gambler’s goal in this instance to minimize their “regret”, with “regret” being the total payout minus the largest payout that would have been received f… Continue Reading

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