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5 Key Lessons Learned from Pivoting our Blog twice blog.bufferapp.com

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The story of why we started a fully focused content marketing strategy here at Buffer is actually one that isn’t glamorous at all. It was born out of pure necessity that we couldn’t get any press coverage for the launch of Buffer. For the first few weeks I was on board, I tried restlessly to do one thing: get the top tech news sites to do a write-up about our newly launched app. Continue Reading

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