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10 Point Checklist for Content Marketing socialmediatoday.com

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Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging and valuable (That’s easy, right?)With so much noise about this transformation underway and how to address it, I share these insights from the 2011 Content Marketing Conference which I recently at… Continue Reading

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