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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big kaushik.net

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There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part of it fueled by some Consultants. I suppose the rational is: self preservation before all else. Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Continue Reading

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