1 3

$1.5 Billion Wasted Advertising To Bots marketingvox.com

in PPC 240 views

Solve Media on Friday revealed its findings that 10% of all online traffic is generated by "bots," those software applications that run automated processes across the web. With an estimated global market of $15.3 billion in ads for 2012, that puts the waste at $1.5 billion. Solve Media claims to have seen a 400% rise in 2012 of aberrant traffic across registration, voting, commenting and contact services on the web. Continue Reading

2 minute read

Get more things like this direct to your inbox.

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!