Peep Laja

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  1. Peep Laja added a comment on Things That Work More Often Than Not In A/B Tests
    @adamgordon2020 You're absolutely right that we have to be very skeptical about A/B test "case studies" where absolute numbers are not published. Lots of rubbish tests out there. One vs two-tailed iss…
  2. Peep Laja added a comment on Ask Inbound: How to improve webinar attendance?
    I rarely register for webinars, and when I do I tend to attend live for one specific reason: I actually make time for consuming the content.  When I don't attend it's usually because I forgot.&nb…
  3. Peep Laja added a comment on How to Come Up with More Winning Tests Using Data
    Hey guys - author here. Let me know if you have any questions about using this framework.
  4. Peep Laja added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @HooijerErik depends on the size of the business - starting from a certain point - yes absolutely (and likely more than 1)
  5. Peep Laja added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @KateGwozdz  Here are 5 I learned at a recent conference Action Directives: The bigger the bolder the better. This applies to everything ATC (adoption to cart) and ALT ( adoption to lead) related…
  6. Peep Laja added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @JoelKlettke too many tools, too little time
  7. Peep Laja added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @dharmesh Dell-sized enterprises tend to have one or more :) For all others it's pretty difficult to establish a trend. Some aggressive startups like Zalando have 80 full-time optimizers on staff (hen…
  8. Peep Laja added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @HooijerErik that's the thing, it's too often "one of my responsibilities", and not sole responsibility
  9. Peep Laja added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @StevieHamilton the most important aspect is "how easy is it for the respondents to use this?" There was (well, still is) a user testing software that was so complicated to use that people who were su…
  10. Peep Laja added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @Dino_Quarin If you talk to the C-level, you talk about money. If you talk to marketing people, you talk about insights you got from the data.  Nobody cares about raw data.