Matthew Barby

Global Head of Growth & SEO at HubSpot in Dublin, Ireland (Karma: 8,173)

Professional Bio

Global Head of Growth & SEO at HubSpot, award winning blogger, industry speaker & lecturer @DMIgroup.

Badges

  • 10K Monthly Visitors
  • Buffer User
  • 1K Clicks
  • 1M Reach
  • 1K Favorites
  • Connect Analytics
  • Connect MailChimp
View All

Recent Activity

  1. Matthew Barby added a comment on Your thoughts on engagement signals...
    @inboundy I was using proxies to test ranking increases in the kw rankings so this should remove personalisation from the mix. Here's a good slide deck from Darren Shaw who ran a similar test: http://…
  2. Matthew Barby added a comment on Your thoughts on engagement signals...
    Hello mate, I've been playing around with this for a few months now and I'm not seeing a lot of consistency in the results that I've been getting. For local queries (min search volume of 1,000 p/m) I …
  3. Matthew Barby added a comment on An honest guide to the San Francisco startup life
    Thank you for sharing this - this is killing me haha! My favourite bit: "Gluten-free people don’t eat glue, which is a stupid diet to be on because no rational person eats glue. Based on that lo…
  4. Matthew Barby added an article Republishing older blog content: does it work?
  5. Matthew Barby added a comment on How do you measure content marketing ROI?
    What do you guys think of Frac.tl's tool for measuring campaign ROI: http://frac.tl/content-roi-calc/
  6. Matthew Barby added a comment on How do you measure content marketing ROI?
    @tommangan I agree to a certain extent but it's good to know what kind of value your content is brining in. You're right, it's not feasible to measure every single blog post's ROI because there needs …
  7. Matthew Barby added a discussion How do you measure content marketing ROI?
  8. Matthew Barby added a comment on What are your best target account marketing tactics?
    This looks really interesting. I've seen ads on my feed in the past that have been tailored to my name. For example, my Twitter feed was full of Coke ads with 'Matthew' written on the label, which I t…
  9. Matthew Barby added a comment on New keyword suggest tool w/o Google's API - Beta testers needed.
    @seanmalseed that's awesome. Great to hear! Oh, the final thing was that it always pulls in 'Learn more' as a keyword and it ends up with a load of irrelevant keywords as a result. I've tested a numbe…
  10. Matthew Barby added a comment on New keyword suggest tool w/o Google's API - Beta testers needed.
    @seanmalseed here are my thoughts on the tool: Overall: It's awesome. I love the depth that it goes to whilst remaining really relevant. It reminds me a little of ScrapeBox's keyword research tool wit…