The Community For Marketing Professionals

Larry Kim AMA

Founder & CTO at WordStream, Inc. in Boston, MA (Karma: 8,383)

Professional Bio

Paid and organic search. Social Media Marketing. Entrepreneurship.

Favorite Blogs

inbound.org is the best!

Badges

  • INBOUND 2014
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Recent Activity

  1. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @jperezish offering free beer :)
  2. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @clairevo respectfully, i think it's the complete opposite. small changes have small changes. big changes yield big changes. my webinar today at 3PM EST will talk about big changes that yield lasting …
  3. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @JosephPutnam well yes, obviously you can a/b test anything. i'm just saying, how does a/b testing of idea A with other close variants result in the generation of hugely different idea B? it generall…
  4. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @Bobbyhewitt we're saying the same thing. what you're calling a "radical redesign" is what i'm calling "idea B". the thing is that the a/b testing insights generally don't lead you to what the "radica…
  5. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @RodinJoshua i think adwords scripts are essential for large accounts where you need to adjust your campaigns based on external data. so for example, if you want to base your bids and budgets off of f…
  6. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @ANaumenko ok but i just think the button color stuff is "table stakes" and should not be confused with having a "real CRO strategy" (which should go above and beyond button colors and other small twe…
  7. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @ANaumenko 
  8. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @saxestmedia yeah support for this stuff isn't quite 100% coverage across the world. i'd ask @adwords about that specific one...
  9. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @infanc you absolutely have to attend my webinar at 3PM EST today ... will be covering this in great detail. but some ideas include use of remarketing to go after non-converters, and use of call exten…
  10. Larry Kim added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @aurelie_chazal it's generally impossible to A/B test your way from one "global maximum" to a different "global maximum" if that makes any sense. For example: Idea A will have a certain "maximum" and …