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Angie Schottmuller AMA

Chief of Conversion Marketing at Unbounce in Twin Cities, MN (Karma: 831)

Recent Activity

  1. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @saxestmedia Happy to help! Let me know how it goes. It's nice to see these things come to fruition. =)
  2. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @NikkiElizDemere Hi Nikki! I only have one client on MixPanel, so I'm not that savvy at it. I recall the integrated email lacking from an analytics perspective. I do like the funnel visualization thou…
  3. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @stephanhov Most of the time URLs are long, complex, and not readily scannable. I would rarely present an actual URL within an email or web page unless it was extremely simple and added value as somet…
  4. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @Dino_Quarin  Keys: Keep it simple. Share only what's relevant to the individual's role/goals (with more available if they ask) Adapt what you share based on the audience The high…
  5. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @KateGwozdz  Here are a few resources I've done on mobile CRO: Mobile Marketing Conversion Optimization (Star Wars Edition)Mobile Landing Page Optimization: 10 Keys to Success I'm presenting on …
  6. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @JoelKlettke  Google Analytics - Event Tracking:  Here's a JavaScript bundle that covers view time, scrolling, jump-to links, and more: http://j.mp/gaeventtrackingforcro AttentionWizard…
  7. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @ValentinRadu  Proper measurement and analytics configuration.Business model metrics (lead value, lifetime value)Customer intel (buyer personas, research, past test results, etc.)Business differe…
  8. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @jdquey Landing pages drive targeted traffic, so first... Who are you targeting? (i.e. Don't try to guess. Target more strategically, so you know what traffic you're driving.) One of the absolute most…
  9. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @patrickcoombe  unbounce.com (not clean code, customizable layout, low difficulty)leadpages.com (clean code, not customizable layout, low difficulty)webflow.com (very clean code, customizable lay…
  10. Angie Schottmuller added a comment on We are Conversion Rate Optimization Experts. Ask Us Anything. We'll answer your questions on CRO Day, April 9th.
    @tommyismyname or worse, when others attempt to manipulate math for statistical significance to claim that the data qualifies as a valid test. Statistical significance is not the same as validity.&nbs…