Fred Perrotta

Co-Founder at Tortuga Backpacks in San Francisco, CA (Karma: 39)

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  1. Fred Perrotta added a comment on Facebook introduced Pages Feed after criticism
    Can't imagine that the average person would use this feature. Maybe if they're primarily following bands and celebrities but not for brands.
  2. Fred Perrotta added a comment on Prediction: Anchor Text is Dying...And Will Be Replaced by Co-Citation
    Really interesting case for branding here. Can you boil your company down to not just an elevator pitch or tagline, but a keyphrase? If Rand is right, consistent branding/positioning will help you&nbs…
  3. Fred Perrotta added a comment on Prediction: Anchor Text is Dying...And Will Be Replaced by Co-Citation
    Skate where the puck is going
  4. Fred Perrotta added an article 10 Blogs Winning at Tumblr & What You Can Learn From Them
  5. Fred Perrotta added an article Everything You Ever Wanted to Know About Facebook Advertising
  6. Fred Perrotta added an article Cut Your Costs 90% by Scaling Laterally Across Audiences