commit: 7d25628 - #906 (2014-07-27 22:01:55 -0400)
Kudos to Uberflip for a great experience.
Rand's mustache :})
Great slide deck with some awesome people to learn from.
I saw GE and Kraft mentioned, but would be fantastic to see others who are selling to non-marketing professionals. It's easy to see why Moz or HubSpot would do well with content marketing, but for other companies it might be more of a challenge.
This is great! I've been thinking about buzzwords lately, how many of them stayed with us, even though they used to be "just another buzzword". Few years ago even SEO was called a buzzword. Anyway, I don't think it's a bad thing that something becomes a trend if it brings real value and content marketing sure does.
Too many people still define content marketing in terms of getting links. It is so much more valuable than that, folks. Seriously. That's like using a cruise missile as a paper weight...
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